SEO

True Intentions for the Proper SEO Work

In 2018, the time to give up a bad habit relates to SEO, as a single effort. Optimizing the pages once, you need to regularly adapt them to what is happening in the search for changes.Today this is more important than ever, because now even the first-ranked sites are not displayed at the top of the page due to changes in the design of the issuance. And this is just one of many innovations.

What other trends should every SEO specialist know in 2018?

This year promises to be memorable for specialists in search engine optimization. The rules of the game are constantly changing, so stay in touch with all the latest events is simply necessary. What should you pay special attention to in 2018? That’s what experts think about it. The use of the Search Engine Optimization happens to be essential here.

  1. New Elements InSerp

You probably noticed that there are a lot more blocks in the search result: there were extended answers, panels of knowledge, recommendations. Now, even if your site takes the first position on demand, it will not attract the same amount of traffic as before.

Yandex added to the SERP links to its current services, four special offerings and tests an additional block Direct. Google launched three updates to its SERP so that users could see even more information and photos on demand.How to respond to these changes? Watch for what additional blocks appear on your request, and assess your own chances of getting into one of them.

  1. Structured Data

Structured data can help your site get into the knowledge bar or extended descriptions and attract up to 30% more clicks. This will be a real SEO victory over competitors.

  1. Speed

Speed ​​is not only an important ranking signal, but also the main factor of UX. If your pages load longer than three seconds, you lose a huge amount of traffic.

  1. Relevance

Over time, it becomes increasingly difficult to convince search engines that your content deserves attention.Google evaluates the quality of content using Latent Semantic Indexing – an algorithm for analyzing a billion pages and the terms they meet. So the search engine understands whether a request is used in a suitable context.

  1. Voice Search

Voice search is becoming more popular, and users are getting used to communicating with voice assistants. 55% of adolescents and 44% of adults already use them daily. In these conditions, it is important for experts to not forget about dialog queries.

Useful information about who and how to use voice search, you will find in the article ” How to prepare a business for the revolution of voice search “.

  1. Mobile

The share of mobile search continues to grow rapidly, and, therefore, SEO professionals must perfectly master AMP Google and Turbo Yandex.It is expected that this year will be implemented mobile-first index, and mobile optimization will be an important factor in ranking.

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