Archive for June 2018

Creative Ideas With the Web Design Options

The Internet has always experienced rapid change and constant development. Technologies and requirements for websites are constantly changing. The wisdom applies here like never before: Who does not go with the time that goes with the time.Especially companies that offer their products and services on the Internet should and must meet these requirements in order to remain competitive. Websites that were up-to-date a few years ago are no longer able to meet the demands of users, end devices and Google.The term modern web design must therefore be constantly redefined. An up-to-date summary of the main site requirements is provided in this article.

Current criteria for modern web design

  1. Responsiveness

The most important topic in 2016 was the responsiveness of their websites for many webmasters. And that remains in 2017 for a good reason. According to Statista , over 54% of all Internet access now takes place via mobile devices (smartphones, tablets).Anyone who deals with the user behavior of website visitors knows their impatience. An annoyed user leaves a badly accessible website faster than he found it. The hard or expensive purchased so the user leaves the site again, due to lack of technical relevance. The answer is Responsive Web Design. This CSS-based preparation of the content optimally displays the website on all end devices. A Web Design Company is there.

  1. Accessibility

Web site accessibility is similar to building accessibility. This is the claim to make websites understandable and readable for everyone. Especially people with physical limitations should be made easily accessible the contents of the websites. But also users who are unfamiliar with the use of the Internet should make it easy to use the websites.Here Google can be presented as an example, because the search box and the search button are clearly recognizable as such for everyone and there are hardly any options other than the search offered. The language-based search feature also makes it easier for people with physical disabilities to use the site.

  1. Code structure

The clear separation of content (HTML) and design (CSS) should be strictly implemented. Google once again sets web standards, because websites that do not consistently implement such or other aspects already mentioned, must fear a lower ranking.However, this also makes sense from a webmaster’s point of view, as it leads to easier expandability (e.g. implementation of responsiveness), adaptability and a clearer structure.

  1. Clarity and readability

Most visitors decide in the first few seconds if they will stay on the site. The most used button in the browser is the back button. These two facts show countless studies that deal with user behavior on the Internet.Confusing sitemaps and menu structures, inconsistent headings (h1 – h6 in HTML), too small text size, annoying sounds, videos or pop-ups as well as too many options for action and distractions ensure a high bounce rate and thus less conversion and bad Google rankings.The requirements that users and Google place on the clarity and readability of websites will continue to increase significantly in 2017.


True Intentions for the Proper SEO Work

In 2018, the time to give up a bad habit relates to SEO, as a single effort. Optimizing the pages once, you need to regularly adapt them to what is happening in the search for changes.Today this is more important than ever, because now even the first-ranked sites are not displayed at the top of the page due to changes in the design of the issuance. And this is just one of many innovations.

What other trends should every SEO specialist know in 2018?

This year promises to be memorable for specialists in search engine optimization. The rules of the game are constantly changing, so stay in touch with all the latest events is simply necessary. What should you pay special attention to in 2018? That’s what experts think about it. The use of the Search Engine Optimization happens to be essential here.

  1. New Elements InSerp

You probably noticed that there are a lot more blocks in the search result: there were extended answers, panels of knowledge, recommendations. Now, even if your site takes the first position on demand, it will not attract the same amount of traffic as before.

Yandex added to the SERP links to its current services, four special offerings and tests an additional block Direct. Google launched three updates to its SERP so that users could see even more information and photos on demand.How to respond to these changes? Watch for what additional blocks appear on your request, and assess your own chances of getting into one of them.

  1. Structured Data

Structured data can help your site get into the knowledge bar or extended descriptions and attract up to 30% more clicks. This will be a real SEO victory over competitors.

  1. Speed

Speed ​​is not only an important ranking signal, but also the main factor of UX. If your pages load longer than three seconds, you lose a huge amount of traffic.

  1. Relevance

Over time, it becomes increasingly difficult to convince search engines that your content deserves attention.Google evaluates the quality of content using Latent Semantic Indexing – an algorithm for analyzing a billion pages and the terms they meet. So the search engine understands whether a request is used in a suitable context.

  1. Voice Search

Voice search is becoming more popular, and users are getting used to communicating with voice assistants. 55% of adolescents and 44% of adults already use them daily. In these conditions, it is important for experts to not forget about dialog queries.

Useful information about who and how to use voice search, you will find in the article ” How to prepare a business for the revolution of voice search “.

  1. Mobile

The share of mobile search continues to grow rapidly, and, therefore, SEO professionals must perfectly master AMP Google and Turbo Yandex.It is expected that this year will be implemented mobile-first index, and mobile optimization will be an important factor in ranking.

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